FreedomPop announced it’s spinning out a new MVNO brand, dubbed Unreal Mobile, to offer unlimited plans starting at $15 per month — and company executives are not being shy about using competition concerns surrounding the proposed Sprint-T-Mobile merger to their own advantage.
Now the company is seeking to leverage the T-Mobile-Sprint situation, as the carriers wait for regulatory approval from multiple agencies for their proposed $26.5 billion deal. The two have argued the combination will allow them to compete with rivals Verizon and AT&T, but also with new wireless entrants like Comcast.
“Unreal Mobile is able to provide consumers this unprecedented value because of the market conditions created by the proposed merger,” FreedomPop said in its release. “Specifically, while Sprint and T-Mobile are currently working to prove to regulators that competition will flourish under consolidation, they are compelled to accept MVNO models and pricing that historically would have been seen as too competitive to their retail businesses.
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